水头石博会迈上新里程
Shuitou Stone Fair Upgraded to a New Era
第十五届中国（南安）水头国际石材博览会将于2014年11月8日-11月11日在水头新展厅如期举行，经过前期石材行业的充分建议和艰辛工作，本届将有一系列新思路、新举措和新变化：
The 15th China (Nan’an) Shuitou International Stone Fair will be held as scheduled on Nov. 8– Nov. 11, 2014 at new exhibition halls. After full advice and hard work at early stage of stone industry, there will be a series of new ideas, new initiatives and new changes for this exhibition.
一、新的展厅、新的规模、新的层次
采取5.5万平方新展厅，参展面积比上届扩3.5倍，参展企业扩大2.5倍。层高的提升和展位面积的变化，可以让布展效果和内容更加丰富。设立统一国家形象的土耳其、巴西、伊朗、西班牙、意大利、西班牙国际展区提升国际化和产石国家的影响力。设立产业引导的产业引导展区，让高端平台、资源平台、石尚家居和营销模式的创新成果更具榜样力量。
Ⅰ. New Exhibition Hall, New Scale, New Level
The 55,000 square meters of new exhibition hall is adopted, so the exhibition area is expanded over the previous 3.5-fold and 2.5-fold expansion of the exhibitors. The heightening of the storey and the change of the booth area allow enriching the effect and content of the booth arrangement. The establishment of international exhibition area with unified national image for Turkey, Brazil, Iran, Spain, Italy, and Spain enhances the internationalization of the fair and of the influence of the block- producing country. Also the establishment of the industry guide area allows the innovation results of high-end platforms, resource platform, stone fashion home furnishing and marketing model to have more example force.
二、新的推广、新的力度、新的效果
Ⅱ. New Promotion, New Efforts, New Effects
本届组委会将投入巨资在户外、媒体、微信、网络和专业展会发布本届石博会信息，并保持每阶段更新：
The committee of this session will invest heavily in outdoors, media, Wechat, networking and professional exhibitions to release the information of Fair this year and keep updated every stage:
1、户外：土耳其机场、巴西机场户外媒体，厦门至水头高速单立柱约10-12支密集发布3个月，水头境内各主要路段单立柱密集发布3个月，水头所有LED不间断发布。
1. Outdoors: outdoor media in Turkey Airport and Brazil Airport, about 10-12 single column at high-speed road from Xiamen to Shuitou for 3 months dense advertisement, the single column advertisement for 3 months intensive release at major roads of Shuitou, and continuous release in all LED of Shuitou.
2、媒体：业务员在北京、上海、重庆、云浮、水头上门发放招商资料并获取基础资料用于展前宣传邀请。在水头高速出口收费站、各大银行网点发放招商资料，与各大行业媒体合作，不定期发布石博会信息。并与土耳其专业机构会刊土文专刊，发放到土耳其石材行业。
2. Media: salesmen in Beijing, Shanghai, Chongqing, Yunfu, and Shuitou will disseminate business information and obtain basic information for pre-exhibition publicity invitation, and also provide investment information at toll station exit of Shuitou high-speed road and at major bank outlets. And the cooperation with major industry media can publish the information of Stone Fair from time to time. The Turkish special article will be published under the cooperation with professional Turkish organizations and the article will be distributed to the Turkish stone industry.
3、创新平台：设立石博会微信网站，全方位发布石博会信息。充实石博会网站，丰富信息发布渠道。通过有1.2万多用户的石材专业群发布即时信息，扩大石博会影响力。
3. Innovation Platform: the third party service provider on Wechat is applied for the enrichment of the information dissemination channels to fully release the information of Stone Fair and to replenish of the Stone Fair website. There are more than 12,000 users from the professional stone group to release the instant message can expand the influence of Stone Fair.
4、展会期间借助信息平台、微信平台、酒店平台和大量户外提供咨询、服务、信息和生活攻略发布。
4. During the exhibition, the consulting, services, information and life strategy will be released through the information platform, Wechat, hotels and a mass of outdoor media.
三、新成绩、新内容、新高度
Ⅲ. New Achievements, New Content, New Heights
本届石博会自开始招商至今一个月不到，展位一位难求十分紧张，目前仍有大量参展企业得不到展位，组委会将积极争取扩建临时展馆，扩大容量。本届展会将提高配套活动的实效性，举办多场次的石材新品与设计、建筑对接会，促进新品种的销售。举办主题论坛，为产业发展提供方向和对策导向。因此，我们相信在全体石材行业人士和共同关注石材行业发展的人士的关怀与努力下，本届水头石博会将取得前所未有的成绩和作用。
Although there has been less than a month since the beginning of investment promotion of current Stone Fair, the booth is hard to get and there are still a large number of exhibitors can not take a booth, so the committee will actively seek the extension of temporary exhibition hall to expand the capacity. The exhibition will enhance the effectiveness of supporting activities, and organize more match-making meetings for new stone products with designers, architects to promote sales of new varieties. Themed forums will be held to provide direction and countermeasure guide for industry development. Therefore, we believe that under the care and efforts of all the stone industry professionals and common people who concern about the development of stone industry, the current Shuitou Stone Fair will achieve unprecedented performance and function.
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